Copywriting in Marketing

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement.

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.

Assembles comprehensive board and investor update decks by pulling perspectives from all C-suite roles. Use when preparing board meetings, investor updates, quarterly business reviews, or fundraising narratives. Covers structure, narrative framework, bad news delivery, and common mistakes.

Fixes broken line wrapping in Claude Code exported conversation files (.txt), reconstructing tables, paragraphs, paths, and tool calls that were hard-wrapped at fixed column widths. Includes an automated validation suite (generic, file-agnostic checks). Triggers when the user has a Claude Code export file with broken formatting, mentions "fix export", "fix conversation", "exported conversation", "make export readable", references a file matching YYYY-MM-DD-HHMMSS-*.txt, or has a .txt file with broken tables, split paths, or mangled tool output from Claude Code.

Configures and customizes Claude Code statuslines with context window display (actual token counts), multi-line layouts, cost tracking via ccusage, git status indicators, human-readable formatting, and customizable colors. Activates for statusline setup, installation, configuration, customization, context window display, color changes, cost display, git status integration, or troubleshooting statusline issues.

Transforms raw meeting transcripts into high-fidelity, structured meeting minutes with iterative review for completeness. This skill should be used when (1) a meeting transcript is provided and meeting minutes, notes, or summaries are requested, (2) multiple versions of meeting minutes need to be merged without losing content, (3) existing minutes need to be reviewed against the original transcript for missing items, (4) transcript has anonymous speakers like "Speaker 1/2/3" that need identification. Features include: speaker identification via feature analysis (word count, speaking style, topic focus) with context.md team directory mapping, intelligent file naming from content, integration with transcript-fixer for pre-processing, evidence-based recording with speaker quotes, Mermaid diagrams for architecture discussions, multi-turn parallel generation to avoid content loss, and iterative human-in-the-loop refinement.

Create PDF documents from markdown with proper Chinese font support. Supports theme system (default for formal docs, warm-terra for training materials) and dual backend (weasyprint or Chrome). Triggers include "convert to PDF", "generate PDF", "markdown to PDF", or any request for creating printable documents.