AugmentClaude
MITSEOCROData & Analytics

SEO FLOW Framework

By AgriciDaniel· AgriciDaniel/claude-seo· 0

Get structured SEO prompts for finding, leveraging, and optimizing search opportunities.

Installation

  1. Make sure Claude is on your device and in your terminal.

    Skills load from ~/.claude/skills/ when Claude Code starts up — so you need it on your machine first. If you don't have it yet, install it once with the command below, then run claude in any terminal to verify.

    One-time setup
    npm i -g @anthropic-ai/claude-code

    Already have it? Skip ahead.

  2. Paste into Claude Code or into your terminal.
    Install
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    This copies the whole skill folder into ~/.claude/skills/seo-flow-agricidaniel/ — the SKILL.md plus any scripts, reference docs, or templates the skill ships with. Safe default: works for every skill.

    Faster alternative (instruction-only skills)

    Skips the clone and grabs only the SKILL.md file. Don't use this if the skill ships Python scripts, reference markdowns, or asset templates — they won't be downloaded and the skill will fail when it tries to load them.

    Quick install (SKILL.md only)
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  3. Restart Claude Code.

    Quit and reopen Claude Code (or any other agent that loads from ~/.claude/skills/). New skills are picked up on startup.

  4. Just ask Claude.

    Skills auto-activate when your request matches the skill's description — no slash command needed. Trigger phrases live in the skill's own frontmatter; you can read them in the “What this skill does” section above.

Prefer to read the source first? Open on GitHub.

When Claude uses it

FLOW framework integration — evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.

What this skill does

FLOW Framework — Find · Leverage · Optimize · Win

Framework and prompts © Daniel Agrici, CC BY 4.0 — github.com/AgriciDaniel/flow

FLOW is an evidence-led SEO operating model built for the AI-search era. Claude SEO integrates the FLOW prompt library (41 prompts across 5 stages) so every analysis can be driven by structured, evidence-backed AI prompts rather than improvised queries.

Runtime context: Load references/flow-framework.md on every /seo flow activation. Load prompt files on demand — only for the stage the user requests.

Commands

CommandWhat it does
/seo flowShow FLOW overview + stage menu
/seo flow find [url|topic]Find-stage: keyword research, gap analysis, SERP intent mapping (5 prompts)
/seo flow leverage [url]Leverage-stage: backlink strategy, off-site authority (1 prompt)
/seo flow optimize [url]Optimize-stage: select 2-3 most relevant of 21 prompts based on context
/seo flow win [url]Win-stage: BOFU, conversion rate, dual-surface scorecard (3 prompts)
/seo flow local [url]Local-stage: GBP optimization, meta, title tags, local audits (11 prompts)
/seo flow promptsFull index of all 41 prompts — stage, name, trigger conditions
/seo flow syncPull latest prompt files from github.com/AgriciDaniel/flow

Orchestration Logic

On /seo flow (no sub-command)

  1. Read references/flow-framework.md
  2. Show the FLOW stage overview with a one-line description of each stage
  3. Ask: which stage matches the user's current situation?

On /seo flow find [url|topic]

  1. Read all files in references/prompts/find/
  2. Apply each prompt to the URL or topic
  3. Cross-reference: "For deeper SERP clustering, see /seo cluster <seed-keyword>"

On /seo flow leverage [url]

  1. Read the file in references/prompts/leverage/
  2. Apply to the URL's current backlink context
  3. Cross-reference: "For raw backlink data, see /seo backlinks <url>"

On /seo flow optimize [url]

  1. Read all file names in references/prompts/optimize/
  2. Read prior analysis context (URL, industry vertical, any prior skill output in conversation)
  3. Select 2-3 most relevant prompts; load only those files
  4. Apply selected prompts; note the others are accessible via /seo flow prompts
  5. Cross-reference: "For full content quality analysis, see /seo content <url> and /seo geo <url>"

On /seo flow win [url]

  1. Read all files in references/prompts/win/
  2. Apply each prompt to the URL's conversion and BOFU context
  3. Cross-reference: "For SXO persona scoring, see /seo sxo <url>"

On /seo flow local [url]

  1. Read all files in references/prompts/local/
  2. Apply to the URL's local SEO context
  3. Cross-reference: "For full local SEO analysis, see /seo local <url> and /seo maps [command]"

On /seo flow prompts

  1. Read references/prompts/README.md
  2. Display the full index: all 41 prompts with stage, name, trigger conditions

On /seo flow sync

  1. Run: python scripts/sync_flow.py
  2. Display the JSON summary (files added, updated, unchanged)
  3. Show attribution notice after sync completes

Context Matching (Optimize stage)

The optimize stage has 21 prompts. Dumping all 21 is noise. Select by priority:

  1. Industry vertical (SaaS → on-page + technical; local → citations + GBP; publisher → E-E-A-T + freshness)
  2. Prior skill output (seo-technical flagged crawl issues → technical optimize prompts; seo-content flagged E-E-A-T gaps → content optimize prompts)
  3. URL signals (product pages → conversion; blog → freshness + authority)

Always surface exactly 2-3 prompts. State which prompts you chose and why.

Reference Files

Load on-demand — do NOT load all at startup:

  • references/flow-framework.md — FLOW operating model (load on every /seo flow activation)
  • references/bibliography.md — Evidence sources; load when citing studies or statistics
  • references/prompts/README.md — Prompt index; load for /seo flow prompts
  • references/prompts/find/ — 5 prompts; load for /seo flow find
  • references/prompts/leverage/ — 1 prompt; load for /seo flow leverage
  • references/prompts/optimize/ — 21 prompts; load selectively for /seo flow optimize
  • references/prompts/win/ — 3 prompts; load for /seo flow win
  • references/prompts/local/ — 11 prompts; load for /seo flow local

Attribution

Every /seo flow activation (any sub-command) outputs before analysis:

Framework and prompts © Daniel Agrici, CC BY 4.0 — github.com/AgriciDaniel/flow

Do not omit or modify the attribution.

Error Handling

ScenarioAction
references/flow-framework.md missing"FLOW reference files not synced. Run: /seo flow sync"
Prompt file missing"Run /seo flow sync to pull the latest prompts from the FLOW repo."
sync_flow.py network errorDisplay the script's stderr. Check rate limits: gh api rate_limit.
sync_flow.py auth errorRun gh auth login then retry.

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