Bing SEO & IndexNow
Submit URLs to Bing and track search visibility for Microsoft Copilot citations.
Installation
- Make sure Claude is on your device and in your terminal.
Skills load from
~/.claude/skills/when Claude Code starts up — so you need it on your machine first. If you don't have it yet, install it once with the command below, then runclaudein any terminal to verify.One-time setupnpm i -g @anthropic-ai/claude-codeAlready have it? Skip ahead.
- Paste into Claude Code or into your terminal.
This copies the whole skill folder into
~/.claude/skills/seo-bing-infrasity-labs/— the SKILL.md plus any scripts, reference docs, or templates the skill ships with. Safe default: works for every skill.Faster alternative (instruction-only skills)
Skips the clone and grabs only the SKILL.md file. Don't use this if the skill ships Python scripts, reference markdowns, or asset templates — they won't be downloaded and the skill will fail when it tries to load them.
Quick install (SKILL.md only)Sign up to copy - Restart Claude Code.
Quit and reopen Claude Code (or any other agent that loads from
~/.claude/skills/). New skills are picked up on startup. - Just ask Claude.
Skills auto-activate when your request matches the skill's description — no slash command needed. Trigger phrases live in the skill's own frontmatter; you can read them in the “What this skill does” section above.
Prefer to read the source first? Open on GitHub.
When Claude uses it
Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.
What this skill does
seo-bing
The non-Google indexing surface. Google still rejects IndexNow (per Gary Illyes, multiple SOTR episodes 2024-2025), so this skill is specifically for Bing/Yandex/Seznam/Naver indexing and Microsoft Copilot AI citation (which pulls from the Bing index).
Prerequisites
- Run
extensions/bing-webmaster/install.shorinstall.ps1. - A Bing Webmaster Tools API key.
- Optional: an IndexNow host key (32+ chars) published at the URL
declared as
INDEXNOW_KEY_LOCATION.
Routing
| Command | Underlying script |
|---|---|
/seo bing links <url> | python scripts/bing_webmaster.py links <url> |
/seo bing compare <urlA> <urlB> | python scripts/bing_webmaster.py compare <urlA> <urlB> |
/seo bing submit <url> (single URL) | python scripts/indexnow_submit.py --host ... --urls <url> |
/seo bing submit-batch <file> | python scripts/indexnow_submit.py --urls-file <file> |
/seo bing verify-indexnow | python scripts/indexnow_submit.py --verify-only |
When this skill applies
- The user is publishing new pages and wants Microsoft Copilot citation eligibility (Bing index ingestion).
- The user wants to nudge Bing/Yandex/Seznam/Naver indexing for fresh URLs.
- The user is doing competitor backlink analysis and wants Bing's unique link data (Bing tracks links Google's API doesn't surface).
Cross-skill delegation
- For Google indexing (very different model — sitemap-driven, no
IndexNow), use
seo-google indexing. - For multi-source backlink confidence weighting, fall back to
seo-backlinkswhich already integrates Bing + Moz + CC.
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