AugmentClaude
MITSocial MediaMarketing

LinkedIn Profile Optimizer

By sergebulaev· sergebulaev/linkedin-skills· 0

Audit and rewrite a LinkedIn profile end-to-end for 2026 — headline, About, Featured, banner, skills, and more.

Installation

  1. Make sure Claude is on your device and in your terminal.

    Skills load from ~/.claude/skills/ when Claude Code starts up — so you need it on your machine first. If you don't have it yet, install it once with the command below, then run claude in any terminal to verify.

    One-time setup
    npm i -g @anthropic-ai/claude-code

    Already have it? Skip ahead.

  2. Paste into Claude Code or into your terminal.
    Install
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    This copies the whole skill folder into ~/.claude/skills/linkedin-profile-optimizer-sergebulaev/ — the SKILL.md plus any scripts, reference docs, or templates the skill ships with. Safe default: works for every skill.

    Faster alternative (instruction-only skills)

    Skips the clone and grabs only the SKILL.md file. Don't use this if the skill ships Python scripts, reference markdowns, or asset templates — they won't be downloaded and the skill will fail when it tries to load them.

    Quick install (SKILL.md only)
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  3. Restart Claude Code.

    Quit and reopen Claude Code (or any other agent that loads from ~/.claude/skills/). New skills are picked up on startup.

  4. Just ask Claude.

    Skills auto-activate when your request matches the skill's description — no slash command needed. Trigger phrases live in the skill's own frontmatter; you can read them in the “What this skill does” section above.

Prefer to read the source first? Open on GitHub.

When Claude uses it

Audit and rewrite a LinkedIn profile end-to-end for 2026: headline, About 7-step, Featured, banner, photo, Experience metrics, Skills, custom URL, recommendations. Triggers on "review my profile", "rewrite my headline", "fix my About", "optimize banner", "profile audit", "LinkedIn bio". Converts resume-style profiles to ones that convert 3-5x better.

What this skill does

LinkedIn Profile Optimizer

Audit the nine components of a LinkedIn profile (photo, banner, headline, About, Featured, Experience, Skills, custom URL, recommendations) against 2026 best practices, then rewrite each section that needs it. Optimized profiles get ~3.9x more views and convert visitors 3-5x better than default/resume-style profiles.

When to use

  • User pastes their LinkedIn profile URL and asks for an audit
  • User wants to rewrite their headline, About section, or Featured section
  • User is launching a content strategy and needs the profile to match
  • Any of: "review my profile", "fix my headline", "optimize bio", "profile audit", "LinkedIn optimization"

Input

  • Profile URL (or screenshots of sections)
  • Goal: clients / job seeking / authority — Featured and CTA vary by goal
  • Optional: draft content to grade against the existing profile

Output

A structured audit + rewrite in this shape:

  1. Scorecard (9 sections, pass/fail/needs-work)
  2. Priority fixes (ranked by impact)
  3. Before → After rewrites for each failing section
  4. Expected uplift (based on benchmark data)

Steps

  1. Intake. Collect profile state + goal. Flag missing sections.
  2. Score each of 9 sections against the checklist (see references/).
  3. Rewrite headline using [What You Do] | [Who You Help] [Achieve What Result] — fit all 220 chars.
  4. Rebuild About with 7-step structure; verify first 265-275 chars hook before "see more".
  5. Curate Featured (3 strong items) matched to the goal:
    • Clients: lead magnet + case study with results + calendar link
    • Job seeking: portfolio + best work samples + top-performing post
    • Authority: best content + media/podcast features + newsletter signup
  6. Rewrite Experience bullets as action verb + specific metric. Add 5+ skills per role. Pin top 3 skills.
  7. Claim custom URL (linkedin.com/in/firstnamelastname, not the -123abc456 default).
  8. Draft recommendation requests with specifics ("about [project/skill]") — don't send LinkedIn's generic template.
  9. Deliver before/after diff + expected uplift (3.9x views, 3-5x conversion, 71% more likely to land interviews).

Nine-component scorecard

#SectionPass criteria (2026)
1Photo≥400x400, face fills 60% of frame, <3 years old, natural light, slight smile
2Banner1584x396, text in right 2/3, high contrast, includes value prop + CTA, tests well on mobile
3HeadlineUses all 220 chars; format `[What You Do]
4About200-300 words, first-person, 7-step structure, hook in first 265-275 chars
5Featured3 items, matched to goal, custom 1200x627 thumbnails
6ExperienceEvery bullet = action verb + metric, 5+ skills per role, media attached
7Skills50 listed, top 3 pinned, mirrors target job descriptions, ≥1 endorsement each
8Custom URLlinkedin.com/in/firstnamelastname (not the default hash)
9RecommendationsAt least 3 recent, specific (not generic), from diverse contexts

Key benchmarks (from co.actor research)

  • Optimized About sections: 3.9x more views
  • 5+ listed skills: 3x more connection requests
  • Comprehensive profile: 71% more likely to land interviews
  • Featured section content: 30% longer viewing time
  • Personal founder profile vs company page: 315% more engagement, 270% more conversions

Hard rules

Global voice rules: see root SKILL.md §Voice rules. Additional skill-specific rules:

  • First person ("I help...") never third person ("Jane is a passionate...")
  • Never "passionate thought leader" / "driven professional" / "results-oriented" (profile-specific AI vocab)
  • Avoid wall-of-text. Use line breaks in About section
  • 80% of users leave Featured empty. Filling it is a free edge

Reference files

  • references/profile-headline-formulas.md — 220-char formula + before/after examples
  • references/about-section-templates.md — 7-step structure with character budgets
  • references/featured-section-playbook.md — goal-matched content types
  • references/banner-photo-specs.md — dimensions, composition, mobile test
  • references/experience-skills-rules.md — bullet rewriting + skills strategy + custom URL + recommendations

Related skills

  • linkedin-content-planner — post pillars should echo the profile's headline/About thesis
  • linkedin-post-writer — Featured section rotates quarterly; pin your flagship post
  • linkedin-humanizer — scrub profile copy for the same AI tells we scrub from posts

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