AugmentClaude
VideoMarketing

Launch Video

By ucsandman· ucsandman/marketing-studio· 0

Generate a 45-second product launch video with logo, demo, and branding.

Installation

  1. Make sure Claude is on your device and in your terminal.

    Skills load from ~/.claude/skills/ when Claude Code starts up — so you need it on your machine first. If you don't have it yet, install it once with the command below, then run claude in any terminal to verify.

    One-time setup
    npm i -g @anthropic-ai/claude-code

    Already have it? Skip ahead.

  2. Paste into Claude Code or into your terminal.
    Install
    Sign up to copy
    Sign up free to reveal

    This copies the whole skill folder into ~/.claude/skills/launch-video-ucsandman/ — the SKILL.md plus any scripts, reference docs, or templates the skill ships with. Safe default: works for every skill.

    Faster alternative (instruction-only skills)

    Skips the clone and grabs only the SKILL.md file. Don't use this if the skill ships Python scripts, reference markdowns, or asset templates — they won't be downloaded and the skill will fail when it tries to load them.

    Quick install (SKILL.md only)
    Sign up to copy
    Sign up free to reveal
  3. Restart Claude Code.

    Quit and reopen Claude Code (or any other agent that loads from ~/.claude/skills/). New skills are picked up on startup.

  4. Just ask Claude.

    Skills auto-activate when your request matches the skill's description — no slash command needed. Trigger phrases live in the skill's own frontmatter; you can read them in the “What this skill does” section above.

Prefer to read the source first? Open on GitHub.

When Claude uses it

Use when the user wants a full launch video / hero video / 30-90s product announcement composing demo footage, logo, and copy (e.g. "/launch-video", "make the launch video for DashClaw").

What this skill does

Launch Video

REQUIRED BACKGROUND: marketing-studio skill. Work in ${CLAUDE_SKILL_DIR}/../...

Produces: out/<brand>/launch.mp4 — ~45s five-act composition: logo reveal -> hook headline -> live demo -> feature beats (1-3) -> end card, over the brand's background loop.

Recipe

  1. Direction, before any storyboarding or building: write three one-page directions with docs/templates/DIRECTION.md, kill two with its kill questions, and record the survivor + its signature move in out/<brand>/marketing/direction.md. Skip only if that file already exists for this version.
  2. Ingredients first — this template COMPOSES existing assets. Ensure (running the sibling skills as needed): logo-reveal PNG sequence (logo-reveal skill steps 1-4), background loop (Blender background_loop scene per brand; PLAYBOOK seam rules), demo capture + telemetry (product-demo skill steps 1-4), feature screenshots.
  3. Props builder: create/extend scripts/build-<brand>-launch-props.mjs from the noban one — it is the copy's source of truth (headline, feature lines, CTA; no em dashes) and pulls telemetry from the demo props so they never drift. Run it.
  4. Act timing comes from studio/src/lib/launchTiming.ts (shared with calculateMetadata — never duplicate the math; adjust constants there if pacing changes, and its vitest tests with them).
  5. Proof stills: one frame per act (logo/hook/demo/each feature/end card), Read all, iterate copy and framing until intentional.
  6. Render as a VERSIONED file, never overwritten: out/<brand>/launch-v1.mp4, -v2, ... The director loop is render -> watch -> write your own defect list -> fix -> re-render as a NEW versioned file (notes are symptoms, not specs — translate before fixing). npx remotion render LaunchVideo out/<brand>/launch-vN.mp4 --props=props/<brand>-launch.json (~1350 frames, minutes).
  7. Lock: copy the approved version to out/<brand>/launch.mp4 — mission-control and review-in-magnetic expect that exact path. Deliver per marketing-studio.
  8. Audio: run the audio-track skill to add music + voiceover to the locked render.

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