Installation

1. 1
   Make sure Claude is on your device and in your terminal.

   Skills load from ~/.claude/skills/ when Claude Code starts up — so you need it on your machine first. If you don't have it yet, install it once with the command below, then run claude in any terminal to verify.

   One-time setup

   Copy

   npm i -g @anthropic-ai/claude-code

   Already have it? Skip ahead.

2. 2
   Paste into Claude Code or into your terminal.

   Install

   Sign up to copy

   git clone ht••••••••••••••••••••••••••••••••••••••••••••••••• •••••••••••••••••••••••••••••••••• •• ••••• •• ••••••••••••••••••••••••••••••••••••••••••••••• •• •• •• •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• ••••••••••••••••••••••••••••••••••••••••••••••••

   Sign up free to reveal

   This copies the whole skill folder into ~/.claude/skills/competitor-pages-nowork-studio/ — the SKILL.md plus any scripts, reference docs, or templates the skill ships with. Safe default: works for every skill.

   Faster alternative (instruction-only skills)

   Skips the clone and grabs only the SKILL.md file. Don't use this if the skill ships Python scripts, reference markdowns, or asset templates — they won't be downloaded and the skill will fail when it tries to load them.

   Quick install (SKILL.md only)

   Sign up to copy

   mkdir -p ~/.•••••••••••••••••••••••••••••••••••••••••••• •• •••• ••••• •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• •• ••••••••••••••••••••••••••••••••••••••••••••••••••••••••

   Sign up free to reveal
3. 3
   Restart Claude Code.

   Quit and reopen Claude Code (or any other agent that loads from ~/.claude/skills/). New skills are picked up on startup.

4. 4
   Just ask Claude.

   Skills auto-activate when your request matches the skill's description — no slash command needed. Trigger phrases live in the skill's own frontmatter; you can read them in the “What this skill does” section above.

Prefer to read the source first? Open on GitHub.

When Claude uses it

Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against specific competitor URLs, or a brief to beat a specific SERP. Trigger on: "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.

What this skill does