ckm:design
Create logos, brands, design tokens, banners, and social media graphics.
Installation
- Make sure Claude is on your device and in your terminal.
Skills load from
~/.claude/skills/when Claude Code starts up — so you need it on your machine first. If you don't have it yet, install it once with the command below, then runclaudein any terminal to verify.One-time setupnpm i -g @anthropic-ai/claude-codeAlready have it? Skip ahead.
- Paste into Claude Code or into your terminal.
This copies the whole skill folder into
~/.claude/skills/ckm-design-nextlevelbuilder/— the SKILL.md plus any scripts, reference docs, or templates the skill ships with. Safe default: works for every skill.Faster alternative (instruction-only skills)
Skips the clone and grabs only the SKILL.md file. Don't use this if the skill ships Python scripts, reference markdowns, or asset templates — they won't be downloaded and the skill will fail when it tries to load them.
Quick install (SKILL.md only)Sign up to copy - Restart Claude Code.
Quit and reopen Claude Code (or any other agent that loads from
~/.claude/skills/). New skills are picked up on startup. - Just ask Claude.
Skills auto-activate when your request matches the skill's description — no slash command needed. Trigger phrases live in the skill's own frontmatter; you can read them in the “What this skill does” section above.
Prefer to read the source first? Open on GitHub.
When Claude uses it
Comprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity, design system. Platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, TikTok, Threads, Google Ads.
What this skill does
Design
Unified design skill: brand, tokens, UI, logo, CIP, slides, banners, social photos, icons.
When to Use
- Brand identity, voice, assets
- Design system tokens and specs
- UI styling with shadcn/ui + Tailwind
- Logo design and AI generation
- Corporate identity program (CIP) deliverables
- Presentations and pitch decks
- Banner design for social media, ads, web, print
- Social photos for Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok
Sub-skill Routing
| Task | Sub-skill | Details |
|---|---|---|
| Brand identity, voice, assets | brand | External skill |
| Tokens, specs, CSS vars | design-system | External skill |
| shadcn/ui, Tailwind, code | ui-styling | External skill |
| Logo creation, AI generation | Logo (built-in) | references/logo-design.md |
| CIP mockups, deliverables | CIP (built-in) | references/cip-design.md |
| Presentations, pitch decks | Slides (built-in) | references/slides.md |
| Banners, covers, headers | Banner (built-in) | references/banner-sizes-and-styles.md |
| Social media images/photos | Social Photos (built-in) | references/social-photos-design.md |
| SVG icons, icon sets | Icon (built-in) | references/icon-design.md |
Logo Design (Built-in)
55+ styles, 30 color palettes, 25 industry guides. Gemini Nano Banana models.
Logo: Generate Design Brief
python3 ~/.claude/skills/design/scripts/logo/search.py "tech startup modern" --design-brief -p "BrandName"
Logo: Search Styles/Colors/Industries
python3 ~/.claude/skills/design/scripts/logo/search.py "minimalist clean" --domain style
python3 ~/.claude/skills/design/scripts/logo/search.py "tech professional" --domain color
python3 ~/.claude/skills/design/scripts/logo/search.py "healthcare medical" --domain industry
Logo: Generate with AI
ALWAYS generate output logo images with white background.
python3 ~/.claude/skills/design/scripts/logo/generate.py --brand "TechFlow" --style minimalist --industry tech
python3 ~/.claude/skills/design/scripts/logo/generate.py --prompt "coffee shop vintage badge" --style vintage
IMPORTANT: When scripts fail, try to fix them directly.
After generation, ALWAYS ask user about HTML preview via AskUserQuestion. If yes, invoke /ui-ux-pro-max for gallery.
CIP Design (Built-in)
50+ deliverables, 20 styles, 20 industries. Gemini Nano Banana (Flash/Pro).
CIP: Generate Brief
python3 ~/.claude/skills/design/scripts/cip/search.py "tech startup" --cip-brief -b "BrandName"
CIP: Search Domains
python3 ~/.claude/skills/design/scripts/cip/search.py "business card letterhead" --domain deliverable
python3 ~/.claude/skills/design/scripts/cip/search.py "luxury premium elegant" --domain style
python3 ~/.claude/skills/design/scripts/cip/search.py "hospitality hotel" --domain industry
python3 ~/.claude/skills/design/scripts/cip/search.py "office reception" --domain mockup
CIP: Generate Mockups
# With logo (RECOMMENDED)
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo /path/to/logo.png --deliverable "business card" --industry "consulting"
# Full CIP set
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo /path/to/logo.png --industry "consulting" --set
# Pro model (4K text)
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo logo.png --deliverable "business card" --model pro
# Without logo
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TechFlow" --deliverable "business card" --no-logo-prompt
Models: flash (default, gemini-2.5-flash-image), pro (gemini-3-pro-image-preview)
CIP: Render HTML Presentation
python3 ~/.claude/skills/design/scripts/cip/render-html.py --brand "TopGroup" --industry "consulting" --images /path/to/cip-output
Tip: If no logo exists, use Logo Design section above first.
Slides (Built-in)
Strategic HTML presentations with Chart.js, design tokens, copywriting formulas.
Load references/slides-create.md for the creation workflow.
Slides: Knowledge Base
| Topic | File |
|---|---|
| Creation Guide | references/slides-create.md |
| Layout Patterns | references/slides-layout-patterns.md |
| HTML Template | references/slides-html-template.md |
| Copywriting | references/slides-copywriting-formulas.md |
| Strategies | references/slides-strategies.md |
Banner Design (Built-in)
22 art direction styles across social, ads, web, print. Uses frontend-design, ai-artist, ai-multimodal, chrome-devtools skills.
Load references/banner-sizes-and-styles.md for complete sizes and styles reference.
Banner: Workflow
- Gather requirements via
AskUserQuestion— purpose, platform, content, brand, style, quantity - Research — Activate
ui-ux-pro-max, browse Pinterest for references - Design — Create HTML/CSS banner with
frontend-design, generate visuals withai-artist/ai-multimodal - Export — Screenshot to PNG at exact dimensions via
chrome-devtools - Present — Show all options side-by-side, iterate on feedback
Banner: Quick Size Reference
| Platform | Type | Size (px) |
|---|---|---|
| Cover | 820 x 312 | |
| Twitter/X | Header | 1500 x 500 |
| Personal | 1584 x 396 | |
| YouTube | Channel art | 2560 x 1440 |
| Story | 1080 x 1920 | |
| Post | 1080 x 1080 | |
| Google Ads | Med Rectangle | 300 x 250 |
| Website | Hero | 1920 x 600-1080 |
Banner: Top Art Styles
| Style | Best For |
|---|---|
| Minimalist | SaaS, tech |
| Bold Typography | Announcements |
| Gradient | Modern brands |
| Photo-Based | Lifestyle, e-com |
| Geometric | Tech, fintech |
| Glassmorphism | SaaS, apps |
| Neon/Cyberpunk | Gaming, events |
Banner: Design Rules
- Safe zones: critical content in central 70-80%
- One CTA per banner, bottom-right, min 44px height
- Max 2 fonts, min 16px body, ≥32px headline
- Text under 20% for ads (Meta penalizes)
- Print: 300 DPI, CMYK, 3-5mm bleed
Icon Design (Built-in)
15 styles, 12 categories. Gemini 3.1 Pro Preview generates SVG text output.
Icon: Generate Single Icon
python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "settings gear" --style outlined
python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "shopping cart" --style filled --color "#6366F1"
python3 ~/.claude/skills/design/scripts/icon/generate.py --name "dashboard" --category navigation --style duotone
Icon: Generate Batch Variations
python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "cloud upload" --batch 4 --output-dir ./icons
Icon: Multi-size Export
python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "user profile" --sizes "16,24,32,48" --output-dir ./icons
Icon: Top Styles
| Style | Best For |
|---|---|
| outlined | UI interfaces, web apps |
| filled | Mobile apps, nav bars |
| duotone | Marketing, landing pages |
| rounded | Friendly apps, health |
| sharp | Tech, fintech, enterprise |
| flat | Material design, Google-style |
| gradient | Modern brands, SaaS |
Model: gemini-3.1-pro-preview — text-only output (SVG is XML text). No image generation API needed.
Social Photos (Built-in)
Multi-platform social image design: HTML/CSS → screenshot export. Uses ui-ux-pro-max, brand, design-system, chrome-devtools skills.
Load references/social-photos-design.md for sizes, templates, best practices.
Social Photos: Workflow
- Orchestrate —
project-managementskill for TODO tasks; parallel subagents for independent work - Analyze — Parse prompt: subject, platforms, style, brand context, content elements
- Ideate — 3-5 concepts, present via
AskUserQuestion - Design —
/ckm:brand→/ckm:design-system→ randomly invoke/ck:ui-ux-pro-maxOR/ck:frontend-design; HTML per idea × size - Export —
chrome-devtoolsor Playwright screenshot at exact px (2x deviceScaleFactor) - Verify — Use Chrome MCP or
chrome-devtoolsskill to visually inspect exported designs; fix layout/styling issues and re-export - Report — Summary to
plans/reports/with design decisions - Organize — Invoke
assets-organizingskill to sort output files and reports
Social Photos: Key Sizes
| Platform | Size (px) | Platform | Size (px) |
|---|---|---|---|
| IG Post | 1080×1080 | FB Post | 1200×630 |
| IG Story | 1080×1920 | X Post | 1200×675 |
| IG Carousel | 1080×1350 | 1200×627 | |
| YT Thumb | 1280×720 | 1000×1500 |
Workflows
Complete Brand Package
- Logo →
scripts/logo/generate.py→ Generate logo variants - CIP →
scripts/cip/generate.py --logo ...→ Create deliverable mockups - Presentation → Load
references/slides-create.md→ Build pitch deck
New Design System
- Brand (brand skill) → Define colors, typography, voice
- Tokens (design-system skill) → Create semantic token layers
- Implement (ui-styling skill) → Configure Tailwind, shadcn/ui
References
| Topic | File |
|---|---|
| Design Routing | references/design-routing.md |
| Logo Design Guide | references/logo-design.md |
| Logo Styles | references/logo-style-guide.md |
| Logo Colors | references/logo-color-psychology.md |
| Logo Prompts | references/logo-prompt-engineering.md |
| CIP Design Guide | references/cip-design.md |
| CIP Deliverables | references/cip-deliverable-guide.md |
| CIP Styles | references/cip-style-guide.md |
| CIP Prompts | references/cip-prompt-engineering.md |
| Slides Create | references/slides-create.md |
| Slides Layouts | references/slides-layout-patterns.md |
| Slides Template | references/slides-html-template.md |
| Slides Copy | references/slides-copywriting-formulas.md |
| Slides Strategy | references/slides-strategies.md |
| Banner Sizes & Styles | references/banner-sizes-and-styles.md |
| Social Photos Guide | references/social-photos-design.md |
| Icon Design Guide | references/icon-design.md |
Scripts
| Script | Purpose |
|---|---|
scripts/logo/search.py | Search logo styles, colors, industries |
scripts/logo/generate.py | Generate logos with Gemini AI |
scripts/logo/core.py | BM25 search engine for logo data |
scripts/cip/search.py | Search CIP deliverables, styles, industries |
scripts/cip/generate.py | Generate CIP mockups with Gemini |
scripts/cip/render-html.py | Render HTML presentation from CIP mockups |
scripts/cip/core.py | BM25 search engine for CIP data |
scripts/icon/generate.py | Generate SVG icons with Gemini 3.1 Pro |
Prerequisites
Python: This skill uses Python scripts. On Windows, use python instead of python3 (e.g., python scripts/logo/search.py instead of python3 scripts/logo/search.py).
Check if Python is installed:
python3 --version || python --version
Setup
export GEMINI_API_KEY="your-key" # https://aistudio.google.com/apikey
pip install google-genai pillow
Note for Windows: Use
pythoninstead ofpipwhere needed (e.g.,python -m pip install ...).
Integration
External sub-skills: brand, design-system, ui-styling Related Skills: frontend-design, ui-ux-pro-max, ai-multimodal, chrome-devtools
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